The Human Touch and the Art of Storytelling — In the Footsteps of Edinburgh’s Literary Giants
At Wallscope, we recently completed a major revision of our website. AI tools were readily available, but we made a different choice: every word was written by us.
Why?
Because Edinburgh is a city of stories. From Robert Louis Stevenson’s adventures to Muriel Spark’s acerbic brilliance, this city reminds us that ideas need voice, not just velocity. We wanted our site to echo that spirit — language with cultural depth, strategic clarity, and human purpose.
Here’s what our approach delivered:
- A tone grounded in trust and lived experience
- Language aligned with the Knowledge Economy and civic innovation
- Messaging that bridges semantic technologies with human understanding
That’s why we picked the pen over the prompt.
Yet we also recognise that AI has a role — not to overwrite, but to uplift. We’re exploring:
- SEO tuning and metadata enrichment
- Accessibility simulations and layout feedback
- Persona testing for sharper engagement
- Structured data markup for agent-readiness
We’d love to hear your thoughts. Does AI feel like a creative ally in your work — or a tool that risks erasing the human touch?
Tell us: Where do you draw the line between augmentation and authorship? Let’s explore the art of the possible, together.